Hungarian SMEs: next two years may decide competitiveness amid AI, energy costs and generational change
Hungarian industry forums say SME competitiveness will be decided by energy costs, AI and generational change, and the role of the executive's personal brand is growing. The Üzleti tRENDELŐ event in Paks addressed the use of AI in marketing and the role of human expertise.
Who is affected and how
- SME owner
- AI adoption must be planned together with generational change and energy costs; the next two years are critical.
Sources
- Liberti Rezső | Két év, amely eldöntheti a magyar KKV-k helyétot.hu · Sep 29, 2026 · magyar
- Energy costs, AI and generational change: these may decide the competitiveness of SMEs - Portfolio.huportfolio.hu · Sep 30, 2026 · magyar
- Üzleti tRENDELŐ Pakson – a mesterséges intelligencia már nem a jövő, hanem a vállalkozások jelene - FIVOSZfivosz.hu · Sep 30, 2026 · magyar
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